Web Tips for
Property Managers
by Robert S. Fowler, Master Property Manager
Benefits From Using the Web
What Your Tenant and Owner Prospects
Like About Your Web Presence
Tips for Your Web Page
Promote Your Web Page
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How Property Managers Benefit
From Using the Web
Source of New Owners
and New Tenants
Save Money
Inexpensive
Reduce advertising costs
Offers a Competitive Advantage
Improves Productivity
A Tool to Get More Done
Improves Marketing & Communications
Provides Better Informed Prospects
(Owners & Tenants)
Time Considerations
Faster is better!
Convenience
Further along at first contact
Time saving Reduce
phone time
Tip: Direct general inquiries to
the web site.
Net Time Saver
Improves Customer Service to Tenant
Prospects
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What Your Customers (Tenant
Prospects)
Like About Your Web Presence
Convenience
Detailed information provided
Timely updates
Less frustrating way
Photographs
Can print rental listings
What your Clients (New Owner Prospects)
Like About Your Web Presence
Detailed information provided
Helps them in the gathering information stage
Content ideas.
Web marketing gives greater exposure for their
property
Being able to see what inventory you have
Impresses them you are up to date with technology
Being able to contact you from anywhere in the world
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Tips for Your Web Page
Your Domain Name
Naming,
Promoting, Domain Forwarding
Professional quality
Keep it simple
Fast loading
What is a best rated site?
What topics to include on your
home page:
Introduce your services
and define service area
Rent a Home / Management Services
Referrals / Current Clients / Current
residents
Biggest mistakes
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Promote Your Web Page
Review your key words
Use key words in
Title, Description, Key Words,
First Parg. of page
Submit to all major search engines
and directories
Home Rental Directories
Use Classified Ads - GaRentList.com,
Yahoo, Excite
Exchange links
Link Popularity Counts
Monitor your web stats
WebTrends Urchin
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Rob's Top Ten Web Tips
1. Pay attention to your key words
2. Emphasize useful content over snazzy design
3. Update your listings
4. Get started now
5. Respond to e-mail
6. Give input to your programmer
7. Make your site simple and easy to navigate
8. Use photographs
9. Monitor your site's stats
10. Promote your site
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| Optional Material
Use the Web to Keep in touch
with your Current Owners and
Tenants
Web based newsletters
Maintenance service requests
Provide your address and map/directions
to office
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WEB PAGE RESOURCES
Gif Wizard - Accelerate
your web site with GIF Wizard!
RentList.net is a GIF Wizard subscriber and it makes a big difference.
Visit their site for a free site analysis.
WebTrends -
Site traffic
analysis
Urchin - Site analysis
Networksolutions.com
- Domain registration
Domaindirect - Domain
Registration
WhoIS
- Domain name look up
Dot Com Directory - Company/ web
site lookup
WebPagesThatSuck.com
- Good web site design
Adobe
Acrobat Create PDF documents (applications, work
orders, newsletters, lease agreement, owner presentations)
Create an on line poll
Clickz.com On line
marketing resource |
| Optional Material
Tomorrow's Technology
Voice already here: Real
Audio Player and Media Player
Mini DVDs
Showcase homes, Owner Presentation, Inspections
Voice Over IP - Rental hotline,
customer service, leasing
Video Over IP - Same uses,
more broadband
Text Chat - Available now.
Customer service, leasing
FAQs - dynamic & searchable
Knowledge base (consistent), rental information
On Line Communities -
Better marketing exposure, forums
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E-mail
Check email regularly Respond
to Email promptly (phone or email)
Use Stationary (pre set
response) to help you reply for standard situations
Use Filters to
organize your e-mail
Upgrade your email program
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How to Get Started
Get email ( Dialup,
DSL, Cable, T1)
Get a web page / build one yourself
/ have programmer build one for you / join a directory
Promote your web page
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